SPECIAL PROJECTS

Special Projects is an award-winning design and innovation agency based in London.

We are a design and invention agency founded by designer Clara Gaggero Westaway and magician Adrian Westaway.We work with brave companies to bring clarity to complex problems, discover new opportunities and transform them into tomorrow’s most loved customer experiences and products.Rigorous research combined with our optimistic approach brings magic, delight and a very human quality to some of the most challenging technical problems, creating value for our clients and adding meaning to the lives of the people we design for.Our mission is to enhance the unquantifiable aspects of life: empathy, wellbeing, delight, with meaningful design and invention. To achieve this we leverage human insight, technology and the thought process of magicians.

Everything you can see in life

Design for Ageing

Design for Ageing

2024-03-07

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The making of a considerate App

The making of a considerate App

2022-05-25

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Magic Packaging

Magic Packaging

2021-01-26

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Awards winning

“I was fortunate to get to work with Special Projects on a highly ambiguous challenge for a new product category. Despite being given very little concrete information to work off, they developed a comprehensive set of inspiring and innovative solutions to the problems we were trying to solve. Their work was solidly grounded in human-centered design principles and the whole project was expertly crafted and communicated in a format that was memorable, emotionally resonant, and continues to influence the work we do today.”——Tobias Toft, UX Lead, XR Products at Google

We're Brave

We're Brave

We embrace the unknown, make big bold bets, and back ourselves to develop creative & elegant solutions.

We're Kind

We're Kind

We have utmost respect for animals (pests included), each other, our partners and the environment.

We're Idealistic

We're Idealistic

We're a team of dreamers and doers changing the world for the better every single day.

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